Privacy policy

Depending on how you interact with our Services, we may collect the following:

• Contact details — name, email address, billing and shipping address
• Financial information — payment card details and transaction information, processed securely via Shopify and PayFast
• Account information — username, password, preferences and settings
• Transaction information — items viewed, added to cart, purchased, returned or exchanged
• Communications — messages you send us, including support enquiries
• Device and usage information — IP address, browser type, pages visited, and interaction data

• To fulfil your orders — process payments, arrange shipping, and handle returns or exchanges
• To communicate with you — order confirmations, shipping updates, and customer support
• Marketing and promotions — with your consent, to send emails about new products and offers. You may opt out at any time.
• To improve our Services — understand how customers use our store and improve the experience
• Security and fraud prevention — to protect your account and detect fraudulent activity
• Legal compliance — to comply with applicable South African law and respond to valid legal requests

We do not sell your personal information. We may share it in the following circumstances:

• Service providers — Shopify (platform), Yoco (payments), and courier partners (delivery). These parties are contractually bound to protect your data.
• Marketing partners — only where you have consented to receive marketing communications
• Legal requirements — where required by South African law or valid legal process
• Business transfers — in the event of a merger, acquisition, or sale of the business

Our Services are hosted by Shopify. Information you submit may be transmitted to and processed by Shopify and its partners. Shopify is responsible for processing your personal information in connection with its platform. To learn more, visit Shopify's Consumer Privacy Policy at privacy.shopify.com.

Our store uses cookies and similar technologies to improve your browsing experience, analyse traffic, and support marketing. You can control cookies through your browser settings. Note that disabling cookies may affect certain features of the store.

Depending on applicable law, you may have the following rights:

• Right to access — request a copy of the personal information we hold about you
• Right to correction — request that inaccurate information be corrected
• Right to deletion — request that we delete your personal information
• Right to opt out of marketing — unsubscribe from marketing emails at any time using the link in our emails
• Right to data portability — receive your data in a portable format

To exercise any of these rights, contact us at privacy@lumefitness.co.za.

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with their information, contact us at privacy@lumefitness.co.za and we will take steps to delete it.

We take reasonable steps to protect your personal information from unauthorised access, use, or disclosure. However, no method of transmission over the internet is 100% secure. We recommend you do not share sensitive information over unsecure channels.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Services after changes are posted constitutes acceptance of the revised policy.